Real Estate marketing has traditionally been a strong hold of real estate broker community and they bring unmatched skills to the table of buyers and sellers. Without the help of these real estate agents nobody can think of buying or selling a property in our country, a survey suggests that more than 95% of real estate transactions done in India are done by local brokers. In my view in this 5% category the property might be transacted between knowns like relatives or friends.
But as the market is changing the new age tools of marketing and business administration are coming to help people working as real estate brokers too. As all other industries have been disrupted by use of information technology so does real estate marketing needs to be changed for better, more transparent and easy way of business.
Traditionally real estate brokers have been working almost 50% of their time in finding new buyers, 20% of time in administering the business like lead management and follow ups, 10% in finding and meeting sellers and only the remaining 20% goes into servicing the clients which actually and finally generates the revenue. Same as Pareto principle where 20% of your activities generate 80% of your income.
The new age business suggests that by working with regrob you may cut down on your biggest problems like finding new buyers and unproductive ones like business administration. So you may focus all your energies on servicing the leads where the money lies.
Regrob Agents spend all their time serving customers, not finding ones — Regrob makes the life of our affiliates real estate agents very simple, they just have to work on the leads provided by regrob and service them in the best manner. As regrob gets maximum exposure to their listings by showing them at company portal where it reaches maximum number of prospects including customers and fellow brokers.
Regrob Agents are supported by teams — Regrob agents are supported by various teams like company representative in a locality who works on each aspect of deal including bringing clients, follow ups, legal paperwork and taking calls. Traditionally only major and big brokerage firms have that kind of support for its employees but all regrob agents enjoy these services which in turn makes our customers get better services.
We have developed many tools for our agents so they may be many times more productive but some of the best ones are here –
Customer Database – We have got a huge database of people looking for properties in an area so by offering them matched properties we may gather buyers for a new property.
Automated Tour Scheduling – We are quick to contact customers and schedule site visit on the spot depending upon the availability of property owner and the agent. We also intimate everyone involved about the timings.
An Online Deal Room – An online task room where everything regarding the deal can be seen and all papers and contracts can be placed. So all information regarding a deal is at fingertips of regrob agent.
Proactive Followups – We keep sending online reminders to our customers about an offer matching their requirements or a counter offer on their chosen home. We also keep sending info to our agents about following up on a particular customer or lifecycle of a ongoing deal.
A Listing Dashboard – We provide all our agents a listing dashboard where they may see traffic on their homes to sell.
Last Call – Last call for informing customers about ongoing deal of their chosen home.
Saved properties panel for buyers – This is a single page that consists all chosen homes by a user which they may share on social media platforms like facebook or twitter to gather opinion of their friends. Our agents use this service for their customers.
With all these handy tools regrob agents are able to produce much higher than average traditional brokers.