Worldwide real estate brokers and organized brokerage companies work on closures and generating revenues from these closures. The first step for brokers is to generate qualified and targeted lead generation and it’s no mean task. Brokers use multiple real estate advertising companies to advertise their properties and get prospective clients for that property. The quality of lead improves effort and return a broker gets from his work.
Being a brokerage company that is growing at a rapid pace, our core function involves good quality lead generation that minimizes our sales efforts. Regrob has 15 sales offices in different cities of India with more than 65 sales people. Around 500 new verified properties comes on sale through regrob every month along with already existing tie ups with major developers. To generate prospective buyers for these properties we have two major strategies –
a) generate leads through regrob portal – regrob.com
b) generate leads through different advertising platforms like 99acres, Propertywala, Magicbricks, Quikr etc.
When we analysed our last year performance of leads generated through third party leads on different parameters we found that propertywala.com generated the best ROI (return on investment) for regrob.
Different parameters we used —
a) ROI (brokerage revenue generated through leads)
b) Ratio of genuine leads vs junk leads
c) Competition on serving these leads (number of brokers on same leads)
We found that leads that came to us through propertywala portal had the highest ROI to us compared to all other advertising platforms used by us.
Ratio of genuine leads is also highest from propertywala in the category.
We have very high satisfaction from services of propertywala and we recommend to other fellow brokers to use their services.
marketing team regrob