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improving the negative perception of real estate agents among public
agents skills

How to improve the negative image of real estate agents

In India if someone tells his profession as real estate agent , the first perception that comes to one’s mind is a person wearing a golden chain and travelling in a SUV like Scorpio. The studies tell that there is only  17 percent trust level of Real Estate brokers among public. Regrob offers some solutions to these real estate agents to brand themselves as elite professional.

In our opinion the real estate industry is saturated with many inferior and mediocre agents rather than the agents who want to stand out and be the best they can be. The sole purpose of real estate agent is to make the buying and selling of house as smooth as possible, but far too many agents know that they will get a commission with a minimum effort. The main issue is how to change this mindset.

Regrob presents three strategies to overcome these issues:

a – Don’t settle for average

As the saying goes ‘Either leave it or be exceptional. Mediocrity is for the time passers’. Give clients the service which you would expect from them if you were at their place .This elite service starts by being honest to yourself.

The primary task for the real estate agents is to work on those areas where the performance is average. The best part would be to compete with your own performance so that your last client sees the best in you.

b – Be a true professional

The realtor is expected to be the expert in the industry. You as a real estate agent should know what the current trends are, the fluctuations in the market, interest rates and so on. Clients desire an agent on; who they can completely rely upon to fight for them and to negotiate for the best interests of the client.

c – Go above and beyond

The most important thing which each real estate agent should do before going to bed is ask himself a question “Do I treat my clients the best I can?” and regardless of the answer try to build on it to make yourself better. Be sure to deliver a wow experience to the client so that he comes running back wanting more of you.

1 Comment

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