Dear Real Estate Brokers! Market is shifting and we should follow suit for big business.
Until recently, the role of a property broker did not go much beyond the arranging of that all-important meeting between the property seller and the anxious buyer, closing the sale and pocketing his commission for ‘services rendered’.
However, the entry of global real estate consultancies, proliferation of online property portals, changing buyer profiles and the emergence of a new breed of educated, tech-savvy, well-networked ‘property agents’ offering a slew of value-added services in a real estate market is now slowly forcing conventional brokers to get their act together
Changing Game: Transforming Real Estate Brokerages
The change in the real estate brokerage scene in India has been driven by numerous variables and parameters. Customers have started inclining towards the new age real estate brokers with lots of parameters and factors involved.
First, To start with, the opening up of the economy and coming of international organizations into India has put a focus on real estate best practices. That has also improved service demand from real estate brokeragers as now they are bench marked with the best in worldwide brokerages.
Second, the development of data tools like CRM has changed the way real estate brokerage business is being run. Simplicity of working and effective data management like following up with old leads and finding suitable customers for new properties have become the norm now.
Third, the volumes of exchanges and customer interaction has increased a lot with coming of messaging apps like watsapp and snapchat etc. Data requirement from client has also increased manifold as clients can hunt, see and select from the solace of his home.
Fourth, Online home tours with actual pictures are also changing the way distant clients like NRIs and PIOs are making the decisions for buying their homes as it is not feasible for them to come and see all real estate avenues personally.
Many tech companies like snapdeal are also venturing in this field in union with builders and brokers to complete the deals by using technology, trust of snapdeal brand to leverage customers in transparent technology driven deals.
Customers Choice: Traditional Brokers or New Age Brokers
A year ago, Santosh Narula, 38, a flight dispatch chief with Indigo Airlines, chose to purchase a flat. He was hesitant to approach the regular neighbourhood representatives, given their questionable notoriety. So he looked online for an option and discovered one of another type of property specialists who provided them transparent and convenient arrangements.
The enterprise discovered him simply the spot he was searching for: a two-room level in a lodging complex called Ridge Residency at Noida. “I was pretty unsure of whether to buy my apartment in Faridabad or in Noida, however the broker who was decent and quite impressive prompted me accurately,” says Narula. “I am happy I picked Noida, as my property fits me beautifully. Thanks to genuine advice given to me by my broker.” Read about how brokers are using new age services to transact more
Stories of sneaky representatives duping home purchasers, promising the moon yet providing far less, liking to arrangement broadly in real money instead of cheques, regularly meeting expectations allied with dodgy designers, are the biggest nightmare of new age buyers. There are around 1,200,000 intermediaries or real estate brokers in the country, and the larger part of them motivates anything but trust.
The main thing individuals ask is ‘the reason if I believe you’. New age players go to considerable lengths to win that trust.
So what do these new-age intermediaries do another way? For one, they all favour transparent, clean and verify just arrangements. For some other they have all set up entryways to make the property purchaser’s hunt experience simpler. The entries list each property the organization is offering, alongside its commercials.
The new age broker firms go above and beyond than the others by additionally profiling each property on its site a ‘vaastu score’ and an ‘area score’. The vaastu score is landed at in the wake of assessing the site on 10 parameters identified with customary vaastu standards, while the area score is ascertained on the premise of the condo’s separation from the closest stops, schools and healing facilities.
Where the New Age Brokers getting the edge?
The customary brokerage companies need to concentrate on the things that customers can’t do online and with each passing day customers can accomplish more on the web. The new age specialists have the accompanying high ground as for the conventional dealers in many ways.
They are focused on imparting data instead of accumulating it. This implies taking much more activity to gather and oversee data, instead of basically utilizing the same data other people has. Read about how more media content about properties helps in fast selling.
Be completely reliable, which – means making the best choice proactively, instead of just not lying, conning and taking.
India has more than 12 lacs real estate brokers who need to be taken in fold of this simple yet useful technology interventions to make real estate transactions better for customers as well as brokers.
Regrob is bringing Local Full Service Agents with cutting edge technology to provide complete real estate solution to new age consumers.